English Version | The Centennial

There are many anniversaries, but some are more special than others, and this year Ourivesaria Tavares celebrates its 100th anniversary.

Illustration by Miguel Canhoto
Illustration by Miguel Canhoto

There are occasions that cannot be failed to be celebrated. It is impossible to ignore them, and more than a simple party is needed to mark what they symbolize. They are special moments, linked to historical dates. When Virgílio Aristides Tavares opened the doors of his store in Póvoa de Varzim, he probably imagine that, 100 years later, the first centennial of the jewelry store he gave his name to would be celebrated. On this landmark anniversary, the store inaugurated a facade at the establishment at number 54 Junqueira Street, where the brand has been installed since 1922.And what has happened during this century? Since 1922, regimes have come to power and fallen, and wars have started and ended that ravaged entire continents - not to mention all the little things that changed the lives of millions of people. Throughout all these years, Ourivesaria Tavares has watched the time go by, keeping up with the world as it became what it is today: a name associated with luxury and excellence, which has always kept up with the most modern innovations, following current trends. In the 1940s, precious stones - exuberant and colorful - were essential, and ten years later they were replaced by pearls. When rings came into vogue, the silversmiths at number 54 Junqueira Street were on board and did not let the weight of tradition hinder progress.Nowadays, minimalism is the norm when it comes to High Jewellery since the secret is in the details and this is what we can expect to see in the shop window of Ourivesaria Tavares - a shop window that has now been renewed, in a celebration of 100 years of a business that was born in family arms and is still there. As the brand enters its second century of life, tradition adapts to the digital world with a renovation that marks a new era for Ourivesaria Tavares. Besides the new storefront in Póvoa de Varzim, the space escapes the limits of traditional commerce. It inaugurates a new website, where you can purchase the products manufactured by the goldsmiths in the atelier. The brand also produced a video to mark the big date, in which the main characters, Carlos and Ana Tavares, transport us to what is the essence of the brand: tradition, innovation, and authenticity.

Translated from the original on The 20th anniversary issue, published November 2022.Full story and credits in the print version.