The Fame Issue
Some apply foundation with their hands, but not without first mixing the product with a few drops of illuminating oil. In the eye contour area, the cream goes over the concealer, and the combination is sealed with a translucent powder. A long-lasting eyeliner is made up of one layer of pencil and another of liquid eyeliner. What are the secrets behind the makeup on the covers of Vogue Portugal? Step by step, we recreate the routine of our muses.
Not all of us have the privilege of having a makeup artist at home to powder our faces before a day's work. Most of us have learned how to do our makeup without help, in the comfort of our bedroom, by imitating the celebrities on the small screen, following the routines of influencers on social media, or even benefiting from the (friendly, but not always effective) advice of friends and family. However, what if we told you that you could learn from experts in the beauty industry? Those who have spent years and years studying the contours of the face and how they change in plays of shadow and light. Those who sign the faces of today's most famous celebrities, who in turn inspire millions by appearing on the covers of fashion magazines all over the world. We went behind the scenes of one of these photo shoots to find out what really happens when someone sits in a makeup chair. And what we discovered is a routine that anyone can recreate.
1. The longevity of make-up is not guaranteed at the end of the look, but at the beginning. On a moisturized face, start by applying a primer whose formula receives the following products without allowing them to be absorbed by the skin. When the complexion is duller, it is preferable to use a product that also provides a high level of luminosity.
The ritual begins with the application of the Primer, which moisturizes and softens the skin's texture, ensuring that the make-up is durable.
2. When choosing a foundation, two things should be kept in mind. Firstly, the tone of the product should be very close to (if not inseparable) from your skin tone. Secondly, the formula should sit on the face like a veil, providing even, flawless coverage, without defined lines.
Armani's iconic Luminous Silk Foundation dresses the skin like a silk veil, and its satin effect gives an incomparable luminosity, providing immediate uniformity. Its different shades allow you to find the perfect match.
3. Concealer can be our greatest ally as well as our enemy - and usually this difference is proportional to the amount applied. In the eye area, instead of applying a consistent layer, try tapping with the tip of the brush, creating small circles around the eyes. Afterwards, simply blend with a sponge. Pro tip: the concealer should be one to two shades lighter than the foundation.
The formula of the Luminous Silk Concealer combines the subtlety of the texture with the effectiveness of the result. The tip of its applicator is designed to apply the perfect amount, without excess.
4. Once your face is primed, it's time to accentuate the points of light with a liquid highlighter. Not only does it permeate the foundation, resulting in a more natural look, but liquid formulas tend to be more long-lasting. The most common application sites are the top of the cheeks, under the arch of the eyebrows and the cupid's bow on the lips. However, it is a versatile product that can illuminate any area of the face.
The Fluid Sheer Illuminator is a benchmark of the industry. Armani's patented formula gives the famous multi-faceted Armani Glow effect, which can be achieved by applying it locally to the areas to be revealed or by blending it with any foundation. It enhances and brightens any area of the face.
5. After cream formulas come the powder products. To know where to apply the blush, just smile and the areas to accentuate will be marked. The more you hold the brush at the tip, the lighter the product will look, achieving a healthy, luminous look. When it comes to the color of the blush, trends dictate that you should opt for a bold shade, such as an intense pink.
Luminous Silk Glow comes with a foolproof formula, that enhances the complexion with a touch of color, without excess.
6. Every beauty kit should be equipped with a metallic eye shadow. It's the easiest way to achieve an unforgettable look without too much effort. There are gel textures that are easy to shape, but you can also opt for liquid formulas that last longer. The two products can be combined to create a multidimensional look. Finally, apply an eyelash mascara that adds volume and intensity, complementing the other elements of the look.
Eye Tint, Armani's famous liquid eyeshadows, are also a benchmark, both for their ease of application and combination of shades, as well as for their durability. Their different finishes (matte or satin) provide different results, ideal for all occasions.
7. How do you turn an amateur lip into a professional one? By using two shades of the same product to create dimensionality. The darker color is applied first, defining the contour. Then, it is followed by a lighter color, blended into the center of the lips. For a long-lasting look, opt for matte lipsticks, whose formula survives even a meal.
*Originally translated from The Fame Issue, published October 2023. Full credits and stories in the print issue.
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