English Version | The scent of a season

31 Oct 2023
By Vogue Portugal

Arts Issue

True to its restless and daring spirit, Zadig & Voltaire launched a fragrance duo in 2016 that acts as its sensory alter-ego. This Is Her! and This Is Him!, now icons of modern perfumery, are the perfect duo to counteract the first days of autumn.

The calendar says that the change of season takes place in September, but in Portugal it's only in November that autumn arrives. After months of sunshine and warmth, it's time to face the decrease in temperatures with the same rock 'n' roll attitude as always. Not everything has to be boring on those cold, grey days - quite the opposite. There are details that can turn these weeks into unforgettable moments. Starting with the perfume we choose to wear: isn't it a good indicator of what our 24 hours will be like? Launched in 2016, This Is Her! and This Is Him! are a pair of perfumes that, in addition to sandalwood, share the scent of freedom, passion and restlessness that characterizes Zadig & Voltaire. Opposites attract, and so do the notes that separate This Is Her! and This Is Him!: jasmine, pink pepper, chestnut and vanilla for her; incense, grapefruit and black pepper for him. This Is Her!, a floral, woody and intoxicating fragrance, perfect for free, irreverent, self-assured women, is complemented by This Is Him!, designed for the modern, undeniably masculine hero - this connection extends to the design of the bottles, in black and white (a Zadig must-have), with geometrically broken lines that come together like a rock. The alchemists behind the men's fragrance are Nathalie Lorson and Aurélien Guichard and the women's fragrance are Michel Almairac and Sidonie Lancesseur. When the perfume was launched in 2016, Almairac confessed: “To create This Is Her! I imagined a rock band playing furiously in a Parisian flat.” Ultimately, it all boils down to one thing: this is rock 'n' roll, this is Zadig. This is the smell of the season.

Vogue Portugal By Vogue Portugal
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