More than popular, jewelry is acclaimed for its timeless character. It is part of historical legacies, family heirlooms composed by memories, life lessons, and love. With ROSEKEY, jewelry is the key to eternity.
More than popular, jewelry is acclaimed for its timeless character. It is part of historical legacies, family heirlooms composed by memories, life lessons, and love. With ROSEKEY, jewelry is the key to eternity.

How do you define a family's legacy? It can be the result of learnings passed down from generation to generation, or the set of objects that materialize its existence. In the case of the Kolinski family, it is a combination of both. Coined by the savoir-faire of long decades of work and nourished by the love of those who give it life, ROSEKEY is the fruit of the most renowned family in Portugal’s watch and jewelry sector. After its launch at Boutique dos Relógios Plus, the jewelry brand wants to enter the homes and hearts of Portuguese families, celebrating life's most special occasions. And it does so by offering the key to happiness in the form of timeless jewelry.
“With the development of the Boutiques dos Relógios Plus at Avenida da Liberdade, (...) we felt more and more the demand for jewelry. At some point, we felt that we were not able to play the role that our customers expected from us, which was to meet the needs for all the important moments of life. Although we have a good range of jewelry brands, we wanted to complete it with our own brand.” The words belong to David Kolinski who, alongside his father, Salomão Kolinski, is in charge of ROSEKEY's marketing, launch and expansion strategies. Cristina Kolinski ensures the know-how of the jewelry market, after years of experience, and Rose Kolinski, whose name inspired the name of the brand, combines the timelessness of jewelry with the most relevant fashion trends. All the designs presented by ROSEKEY reflect the legacy of the Kolinski family. "This is a very emotional project, whose development is inspired by personal moments and our way of being, communicating and the values we have", explains the brand's expansion manager. “We want to offer our customers the opportunity to know that they are buying a Portuguese brand, created with the seal of quality and credibility of Boutique dos Relógios Plus.”
From the careful selection of gems and precious materials to the handcrafted design, a seal of quality and excellence is guaranteed across all jewelry. ROSEKEY's extensive portfolio, available at Boutique dos Relógios Plus, brings together diverse styles, with the aim of pleasing an eclectic audience, looking for the ideal gift to celebrate life. Regarding its collections, there are four themes that stand out. Bridal combines the timelessness of engagement rings and wedding bands, made of gold and diamonds, with modern jewelry that complements the bride and groom's look. Thanks to the jewelry concierge service, it is possible to customize existing models and create sur mesure pieces for an added touch of magic. Outside of the wedding context, ROSEKEY has a section dedicated to jewelry personalization, where each person can make unique combinations of gold and diamond pieces, as well as engrave their name, initial or other symbol of choice. Trendsetters will be spellbound by collections that fall under the theme of trends. This is the case with the Links and Pearls lines, which draw inspiration from contemporary styles to forge classic models that can be treasured for generations to come. With Diamonds and Multicoloured, ROSEKEY emphasizes the beauty of diamonds and precious stones such as emeralds, rubies, and sapphires. David Kolinski believes that gems “speak for themselves” and can hold the most special messages inside. To celebrate important events or life's smallest achievements, ROSEKEY pieces have the ability to capture the uniqueness of each moment. They are the beginning of a story yet to be built. The hope of an eternal future. Because while memories fade, jewelry stays forever.
Translated from the original on The [Un]Popular Issue, published July 2023.Full stories and credits on the print issue.
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