English Version | Back To The Future

Three classic silhouettes that are part of everyone's closet and life. Names that need no explanation, which are like (not so) secret codes among a vast community that follows its own rules. Three aesthetics recognizable in any corner of the planet. A cult language spoken anywhere in the world. A vision of the future shared by all those who never stop being young. Three models that show how sport and leisure are synonymous words. After launching a new global platform and creative vision last year, adidas Originals announces a new campaign that continues to honor its immense cultural legacy and pays tribute to the fans who, past and present, have worn the Samba, Gazelle and Spezial - three symbols of adidas Originals that remain as popular as they were when they were launched. Originally designed as training, soccer and handball shoes, each one has left its mark on a multitude of places, cultures and movements. It's impossible to think of streetwear trends without thinking of the Samba, which became so viral that they sold out for months, or the Gazelle, whose variations delight fashion lovers, or to imagine an outfit of the day without Spezial, the most sought-after sneakers of the moment, according to all search engines - and whose color combinations promise a summer full of memorable looks. The campaign now presented, which illustrates this timeless energy, was filmed and directed by Vincent Haycock (who has worked with the likes of Harry Styles and Lana Del Rey) and features Carlisle Aikens, a professional skater and member of adidas Skateboarding Team. It's a living portrait through the story of a thousand originals: a unique film centered on Aikens who, as he walks the streets, discovers the people, identities and subcultures that have adopted the Clover - and made it their identity. In addition, adidas Originals is also launching a series of images that honor all the people (celebrities included) who currently wear these models, each with their own style, rewriting a new chapter in this timeless story. The campaign presents the Gazelle, Samba and Spezial in different contexts, showing how they can be worn in a thousand different ways. Now, as before, it's the perfect combination of sport, creativity, skateboarding, fashion, music and art. Once a classic, forever a classic.

Originally published in The Mother Nature Issue, from May 2024. Full stories and credits are in the printed version.