English Version | Le freak, c'est chic

Release the weirdness in you. As controversial or opinion-dividing as that wardrobe you love may be, don't leave it hidden in the back of the closet. As quirky as your accessories may be, wear them with pride. As bizarre as your (imaginary) friends may be, engage them in conversation. With a pop touch, a dash of the surreal, and totally unique, being unpopular is also synonymous with inimitable. And this is kind of a dream. Like a dreamlike dark side, being true to your style may trigger a few sideway glances from others, but it's popular with those who matter most: the person wearing it. Creative direction and styling by Patrycja Juraszczyk. Photography by Carlos Teixeira.

Translated from the original on The [Un]Popular Issue, published July 2023.Full stories and credits on the print issue.