It is impossible to have never come across one: at the entrance to a store, at a friend's house, as a kitsch decoration object in a once sober and uncluttered room. In all these situations, there it is, waving. The maneki neko, one of the most powerful figures in Japanese mythology, is in fact an invitation to "enter" good luck into the lives of all who possess it. The legend that inspired the figure of this friendly feline, usually golden, involves terrible weather conditions and a ruined temple, but for these pages we cover it in the brightest jewelry and the most luxurious watches. Because the life of a maneki neko cannot be all work for the benefit of others, it is also necessary to enjoy good styling...
It is impossible to have never come across one: at the entrance to a store, at a friend's house, as a kitsch decoration object in a once sober and uncluttered room. In all these situations, there it is, waving. The maneki neko, one of the most powerful figures in Japanese mythology, is in fact an invitation to "enter" good luck into the lives of all who possess it. The legend that inspired the figure of this friendly feline, usually golden, involves terrible weather conditions and a ruined temple, but for these pages we cover it in the brightest jewelry and the most luxurious watches. Because the life of a maneki neko cannot be all work for the benefit of others, it is also necessary to enjoy good styling...
Translated from the original on The Good Luck Issue, published March 2023.Full stories and credits on the print issue.
Most popular
.jpg)
By Gloria Alafarga & Carolina NunesRelacionados
.jpg)
Beatriz Santillana, fundadora da Street Smash Burgers, partilha como surgiu a marca e os seus desafios
11 Sep 2026