10. 12. 2022

English Version | Thrilling me softly

by Vogue Portugal


Winter days call for tea, a fireplace, freshly baked cakes and the best material to feel warm without losing freedom of movement, to feel sheltered without compromising your style, to feel at home even when you go out for work or leisure.


It certainly won't be groundbreaking to speak of cashmere as the star fabric of winter, but that doesn't detract from its merits. Incidentally, its constant return, even in a glorified way, referred to in conversation as a famous name-drop - “Ah, this sweater? It's cashmere.” - only attests to why it is an ex-libris of the cold season. Which, even so, doesn’t mean that there’s no room for innovation. It is true that no one has ever complained about cashmere being too heavy - after all, one of its advantages is that its lightness is inversely proportional to the heat it retains, maintaining comfort within a fine knit (in more than one sense); but we won’t completely deny the idea of ​​an even more delicate cashmere, as is the case with the aptly titled fiber Ultralight with Cashmere by Intimissimi, which returns for autumn-winter 2022/2023 collection of the brand. The light touch of the fabric combined with its softness are enhanced by a feminine transparency that is sensual and relaxed in equal measure. It could be loungewear for its comfort effect; it could be leisurewear on its casual side; could be formalwear for its impeccable cuts and finishes and timeless lines. Maybe it's a little bit of all of the above, wrapped up for the holiday season in shades like Evergreen, Vivid Blue, Cosmic Purple, Red, Pink, Jade Green or Nutmeg Brown. We know what it is not: it is not to be overlooked.

The fiber that combines modal and cashmere is the common thread of a collection that continues the #intimissimicares project, which is about tracking the manufacturing path of each piece. With 94% of the items sold in Intimissimi stores produced in factories belonging to the brand, in Italy and abroad, this extensive control makes it possible to coordinate production management with other stages of the supply chain, ensuring total dedication to the brand's needs and eliminating the intermediaries. The result is rewarding at different levels: it is possible to maintain high quality at an affordable price and it is a business model that involves significant investments and job opportunities, bringing benefits to the communities where the factories are located. On intimissimi.com, due to the presence of the “traceability” section, each piece has a technical sheet, with the details of where it was produced. Thus, customers can obtain more extensive information about the factory, the production stages, the brand's commitment to sustainability and the stories of those who are part of the production of the articles. And knowing it, without a doubt, triggers that warm feeling inside. Why have anything else when you can have ultralight cashmere?

Translated from the original on "The Velvet Touch" issue of Vogue Portugal, published december 2022.
Full stories and credits on the print issue.