English Version | The unbearable weight of being an influencer

"We can't hire her, she doesn't have that many followers." “Hmmm, she's not relevant enough, she only has 10.5 million followers”. “A hundred thousand likes in a photo? Weak." “Her account's not verified”. "No one who is anyone follows her."

From the series: absurdities that we've come to hear, say and, worst of all, accept, in the age of social media. Do we still know the meaning and virtue of talent? Let's do a wink-wink to the 90s, and remember the time when models were called by (first) name – Kate, Naomi, Christy, Linda – and not by their IG handle or tag. Creative direction and photography by Élio Nogueira. Styling by Sandra Benbaruk.

Originally translated from Vogue Portugal's "The Nonsense Issue". Full story and credits on the print issue.