Green is the color of hope and nature. It conveys balance, harmony, vitality. And it represents what we want our Beauty routines to be like: more eco, more sustainable, more environmentally friendly. From zero waste to refillable products, these three steps promise just that.
We’re not just talking about the classic soap bars for your face and body, but also about the hydrating creams, shampoos, conditioners, and even makeup products like foundations or lipsticks, all of them in a solid state. Besides having a great longevity – per Lush’s website, one of the brand’s solid shampoo bar gives 80 washes, replacing the need to buy three bottles of liquid shampoo – solid products can be sold with no packaging at all, or with the minimum needed, subtracting unnecessary waste from the equation.
Data from the LCA Centre shows that buying a refill instead of a new product saves 70% of CO2, 65% of energy and 45% of water. Taking into consideration that the Beauty industry is responsible for 120 million units of packaging per years, options like a refillable moisturizing face cream, shower gel, perfume, lipstick or blush can really make a difference. Another idea to keep in mind is the jumbo versions of our staple products – think of a 500ml Kiehl’s Creme de Corps or a 500ml Bioderma Sensibio H2O – which are more economical and more ecological. After all, supersized products last longer, resulting in less buying, less packaging and less plastic.
As practical as they may be, makeup remover wipes and cotton pads, often used with micellar water, are everything but ecofriendly. The solution? Saying goodbye to single use options and betting on reusable alternatives, be it pads, cloths or gloves. And if you want to take this commitment even further, brands like Glov or Face Halo are known for their gloves and pads, to which you only have to add water, replacing the need for a traditional makeup remover.