English Version | Made you blush

Marilyn Monroe was not mistaken when she said "give a woman the right shoes and she can conquer the world." But what if we are talking about perfumes? And what if it's a perfume in the shape of a stiletto?

This could only be a reference to the iconic Good Girl, by Carolina Herrera, which now comes in its Blush version. It is the brand's latest release and is defined by being a feminine and bold fragrance - as, in fact, any Good Girl should be. Strongly marked by vanilla and floral notes, this essence exudes sensuality and romance, being, ultimately, an expression of the infinite universe that exists in every woman; it reflects, through an olfactory melody, our capacity to be feminine and strong, intelligent and instinctive, empowered and passionate. Good Girl Blush is the representation of a contemporary woman's identity, celebrating her multiple facets. Similarly, the ingredients in this perfume complement and contrast each other, having been carefully idealized by perfumers Quentin Bisch, Shyamala Maisondieu, and Christophe Raynaud. Vanilla, already present in other versions of Good Girl, is the note that sustains the fragrance, while Ylang Ylang, thanks to its very high concentration, confers sensuality and depth. The last flower that composes this "bouquet" is peony, which was extracted by upcycling rose water, while maintaining its high durability. 

The muse of the campaign is, once again, Karlie Kloss. The supermodel is the personification of what it means to be a Good Girl and all that that represents, in a limbo of exulting contrasts. But not only small details concern a true Good Girl, and so, with sustainability in mind, Carolina Herrera has teamed up with Givaudan - industry leaders - and their Sourcing4Good program, an initiative that has a direct positive impact on the workers and ingredients used. Plus, the perfume's formula is totally vegan, an undeniable plus point. Besides being an ode to femininity, the most celebrated stiletto in the beauty world is also a mirror of hedonism. Why? Because this explosion of notes and radiant sensations are synonymous with sensory pleasure and well-being, factors that are undoubtedly part of the little-great pleasures of life. The right perfume is synonymous with confidence, the guarantee that we can conquer the day - and a few strangers who pass us on the street, making them blush.

Originally translated from The Pleasure Issue, published May 2023.Full stories and credits on the print issue.