The Blossom Issue | Color me beautiful

07 Mar 2024
By Mariana Silva

The Blossom Issue

If they were confined to the four walls of an eyeshadow palette, they might even have a funny name or a state-of-the-art finishing. But would these colors be as vibrant, happy and inspiring as those found in the heart of nature? There is no catalog that encompasses the multiplicity of Pantones in a flower garden. And there isn't a single beauty product that materializes the chromatic miracles of our ecosystem – perhaps five already do the job.

Powerful pink

I can, you can, Barbie can and, therefore, we can. Forget the role of the red as the symbol of power. Ever since a certain plastic doll came to life on the big screen, the most important economic, political and social transactions of modern times have taken place against a pink backdrop. This deserves, as one might expect, an equally powerful beauty routine to match.

Luminous yellow

Sunflowers aren't the only living things that follow the sun's most intense rays looking for nourishment. Light is a symbol of life, which is why the beauty industry has created the products needed to maintain a glowing skin. Nonetheless, just as the sun offers warmth and energy, it can also accelerate the natural ageing processes of the face. That's why no routine is complete without sunscreen.

Passionate red

"Be mine" are the only words that need to be uttered in the presence of a product in shades of red. Gravity is said to keep our feet on the ground, but the law of physics that explains how our arms are attracted to this passionate shade has yet to be discovered. From classic red lipsticks to innovative face masks, there is no category of beauty product that hasn't been conquered by this color.

Magic purple

There are mysteries that can't be explained, starting with the way certain products manage to reduce signs of skin ageing as if they were erasers. This result, together with their purplish packaging, are the epitome of a magic trick. And although we all want to know how it's done, there's nothing more important than continuing to be dazzled by this fantastic routine.

Joyful orange

If you're looking for makeup with personality, irreverence and energy, you can be guided by the orange tones on the store shelf, which will lead you to the products you need. From the seven wonders of skincare provided by a formula soaked in vitamin C to the touch of illuminator that brightens up the dullest of makeup, this color is as vibrant in beauty as it is in nature.

Translated from the original in The Blossom Issue, published March 2024. Full stories and credits in the print version.