Unpopular issue... unpopular trends. They may not be for everyone, but they are the kind of thing we should try at least once in our lives, as a sort of beauty bucket list. The trends of the moment are bold and a lot of fun - after all, who said silly season was meant to be taken seriously?
Unpopular issue... unpopular trends. They may not be for everyone, but they are the kind of thing we should try at least once in our lives, as a sort of beauty bucket list. The trends of the moment are bold and a lot of fun - after all, who said silly season was meant to be taken seriously?

Bring in the bleach
Roberto Cavalli, Givenchy and Chloé brought bleached brows in force to the runway. Then we saw half of Hollywood bleaching their eyebrows and we knew it was going to be a trend. But when the whole TikTok started doing DIY's at home... then we realized we couldn't escape them. Love them or hate them, bleached brows are back - and better than ever.
The 80’s called...
And they said it was about time mullets made a comeback. Around here, we totally agree, and we're thrilled that this bold hairstyle is back on the catwalks, as seen in the spring/summer shows by Prabal Gurung and Marc Jacobs. Out of the box, rebellious, and to be worn without shame. These are the key products to achieve the "business on the front, party on the back" look.
Life in plastic...
...it's fantastic! And it's also fantastic to know which are the right products to rock the trend of the moment: Barbiecore. The motto is just one: think pink! From lips to face, touches of pink everywhere - and, of course, ultra luminous skin, like a true doll. A trend that comes not only directly from the big screen, but also from the catwalk, thanks to Carolina Herrera, Paul & Joe or GCDS.
Translated from the original on The [Un]Popular Issue, published July 2023.Full stories and credits on the print issue.
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