English Version | The talk of the town

Hair-mania Anyone who hasn't heard of these products has either deleted social media or come straight from another planet. Some formulated with hydration and repair in mind, others made to be relentless against hair loss or frizz. They're the literal meaning of trending, and while not all are recent releases, they're on the bestseller list week after week. Heavenly bodies Popular all year round, but especially during the summer, these body products have become real must-haves. They're the perfect allies to keep a flawless tan, skin hydrated and smooth, full of glow and with an enviable scent. Basically, they're like the sun... vital. Oh, and viral too! Hottest drops From makeup from emerging brands like Tower 28 and Kosas to household names like Lancôme, YSL Beauté or MAC, these products are making waves. It doesn't matter if it's your friends, influencers, neighbors or co-workers - there's no one who doesn't have them in their wishlist. A tip: we advise those who are going to buy them to bring half a dozen copies - the popularity is such that we don't want to risk running out of one of our favorite products. Crème de la crème This could have been just a funny pun (in Portuguese, "creme" stands for cream) if these products weren't actually synonymous with excellence. They're among the very best skincare has to offer, which explains why some of them have been around for decades and are still on the trend list. Others, on the other hand, are recent launches but equally deserving of a place on the podium - a podium that is difficult to enter, because around here we take skincare very seriously indeed. Translated from the original on The [Un]Popular Issue, published July 2023.Full stories and credits on the print issue.