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English Version | In Vogue Trends: Sports issue

16 Jul 2024
By Gloria Alafarga

Winners Never Quit

These are our selection of the SS24 trends for this month.

Heavy metal

Athletes dream of Olympic medals, ordinary mortals rave about luminous looks that reflect the light of the sun and the magic of the night. Whether it's shimmering gold, glittering silver or dazzling bronze, metallic tones are a must-have in any closet, as Rabanne, Coperni and Tom Ford have shown.

The capri comeback

They first appeared in the 1950s and made a glorious comeback in the 2000s, when everything seemed beautiful and cool. Now they're back, neither too short nor too long, in materials that favor comfort, as if they were a kind of sophisticated leggings. Controversial and unforgettable, here they are: capri pants. 

Let's get physical

The link between fashion and sport is lost in time, but it's easy to define two moments that marked it indelibly: the 1980s, when the aerobics video market exploded (hello Jane Fonda!) and the recent pandemic, which made athleisure the official uniform of thousands of citizens around the world. Now "sportswear" is worn from morning to night, on any occasion. 

Translated from the original in the "Winners Never Quit" issue, published July 2024. Full stories and credits in the print version. 

Gloria Alafarga By Gloria Alafarga
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