English Version | Bronze Medal

“Here I go to the Coast”, “I like summer”, “My sunglasses”, “Lying on the dunes, oblivious to everything”… even Portuguese music made a point of creating classic songs in tribute to the vast national coast, always well recovered from tapes when the first rays of spring sun show signs of life. Heading to any sandy beach, from North to South of the country, seems like a silent agreement that the Portuguese have and that they know how to fulfill. Combine the right temperature, the mild wind, the days off and the destination du jour is decided. To do this, you need the right tools: a protection index as high as the desire to spend the whole day working (for that bronze tone), accessories to safeguard the integrity of the body and spirit, such as a good umbrella and towel, adequate hydration and, of course, the unavoidable swimwear that populates stores and our minds even before the “silly season” months begin. That multicolored quick-drying lycra that advocates the beginning of the bathing season even more than sardines at the advent of festivals, and that promotes a series of new looks that the rest of the year has almost banned - the “out of office” look.

In the absence of an “itsy bitsy teenie weenie yellow polka dot bikini” in your closet, you can always hum the lyrics and choose from a list of other varied options that the Calzedonia swimwear collection brings for summer 2024. Versatile, it will indeed be up to this most appropriate adjective: prints, tones and patterns are just the starting point for a paraphernalia of pieces that can be mixed and matched, allowing you to adapt two or three models to different situations and moods. Whether the destination is a sandy or rocky coast, a river beach or even a swimming pool, everyone knows that the type of dress code changes - and this collection seems ideal for making the best RSVP to any of these demanding events. For example, the Shiny Satin collection, which encompasses a selection of essential basic items, does not neglect the more glamorous side - there are shiny monochromatic options in black, burgundy, ocean blue and retro green - making it ideal even for moments away from the beach. For a more relaxed and casual style, the Indonesia line returns this season in new colors that don't turn a blind eye to trends: in tones such as peacock green, magenta, sapphire blue and palm green, but also in the unavoidable black and white, it also brings new features in terms of shape - in addition to triangular cups, bandeaus, push-ups and Brazilian slips, Calzedonia presents a new type of silhouette that allows you to wear it with a regular or higher waist, plus two additional swimsuits, available from sizes XS to XL, to flatter all types of figures. Within the Indonesia collection, you will find not only the Compact line, which due to the study of new ultra-durable fabrics, sculpts the body for a feeling of greater comfort, but also the Double range, which plays with the contrasts of color blocking to offer two-tone variants in brown- mineral/chic orange and island green/ultraviolet.

Of course, sometimes or even often, just as one wants things simple while vacationing, the best is to simplify. Neutral tones, such as browns and whites, mitigate the liveliness of the animal prints and vibrant patterns that are also a signature of the Italian house, and which can be combined with Calzedonia beachwear. Geometrics, pleats and stripes in cotton and linen complete the look in the best way for a long and uncomplicated day. If, in fact, you prefer the more exuberant approach, there is also one: for those who like exclusivity, the brand proposes the Calzedonia Limited Edition, which returns for the 2024 swim season after its success in the past, and means, in other words, swimwear that are almost like "pieces of jewelry", like bikinis and bathing suits in which the three-dimensionality of the sparkling materials steals all the attention. An explosion of crystals, pearls and rhinestones in shades of black and white adorn timeless pieces that are also perfect for completing your summer wardrobe on the most special nights

Perhaps humming the “itsy bitsy teeny weenie yellow polka dot bikini” is reductive when talking about the months to come. This arduous “summer sport” of working for that tan line doesn’t just require one uniform, it requires several. And we intend to take this job requirement to the letter with the right look - sorry, looks, plural - for summer.

Translated from the original in the "Winners Never Quit" issue, published July 2024. Full stories and credits in the print version.