English Version | What's Next: Eyes Wide Shut

Predict or just let it happen? Pantone of the year or Pantones of a lifetime? When it comes to futurology in Beauty, anticipation is multiplied by the personalities of those who cultivate it in order to foresee all the hair and make-up possibilities on the spectrum of preferences: red is still the new red, just as nude tones remain unavoidable, short and long cuts take turns and hair-dos are constantly revisited in updated classic versions that are never hair-don'ts. This list of clichéd options may seem like they've been around forever, but that's only because they're forever.

Translated from the original in Vogues Portugal’s What's Next? Issue, published December 2024. Full stories and credits in the print issue.