English Version | Beauty Trends: Coming Soon

For most, the answer is a resounding yes—though some might linger in hesitation, preferring the comfort of well-trodden paths. As humans, we often fear the uncharted, seeking solace in lands that have been mapped, scouted, and understood. But what is life without a touch of exploration? As Britney Spears once declared, “There are only two types of people in the world: the ones that entertain, and the ones that observe.” In beauty, there are those who dare—bold enough to dive into the unknown—and those who wait until the moment something becomes a trend to claim it. So, who do you want to be?

Hardware Update

Sci-fi once promised us 2025 would bring flying cars, molecular teleportation, and interplanetary adventures. While reality hasn’t quite caught up, technology has still delivered, particularly in beauty. From a straightener that harnesses air to style your strands to mini LEDs delivering red-light therapy for hair growth and skin rejuvenation, innovation is everywhere. It's time to embrace the digital age of beauty—where the future looks brighter, sleeker, and endlessly inventive.

Conscious Coupling

Intentional living is the new normal, and our beauty routines are no exception. Gone are the days of disposability; now, every flacon and compact has a story worth preserving. Refillable perfume bottles, swappable powders, and deconstructable lipstick bullets redefine luxury as sustainable and enduring. This isn’t about chasing the new—it’s about cherishing what we already love and giving it the care it deserves for years to come.

Unknown Objects

We’ve all mastered the classics—hyaluronic acid, retinol, and vitamin C. But what about the rising stars of the beauty world? Enter Ectoin, a hydration powerhouse with protective abilities; Upsalite, an unrivaled oil absorber; Bakuchiol, the gentle, plant-based retinol alternative; Gluconolactone, an exfoliator with a delicate touch; and Rhamnose, a sugar-derived collagen booster. The future of beauty lies in these newcomers, ready to rewrite the rules.

Translated from the original in the What's Next Issue, published December 2024. Full credits and stories in the print issue.