English Version | Table of Contents: The Big Book of Trends

20 Editor’s Letter

26 Masthead

28 Backstage

400 To Be Continued

IN VOGUE

34 Shopping. Fashion capitals set the tone for a selection of pieces that guarantee a street style that goes beyond borders.

42 Trends. These four must haves complete any outfit this season.

48 Luxury of the past, profit of the future. What is the secret to reviving a brand with history without damaging its legacy?

52 Window shopping. The shopping mannequins are the influencers of this editorial with the upcoming season-must-have accessories.

60 Wilting metamorphosis. A Retrospective of Fashion that dates to the most distant times to understand some of trends today. By Pureza Fleming.

66 Whispering clothes. Wearing clothes as uniform: Style that standardizes or distinguishes?

70 Fashioning honesty. Fashion criticism has new players in this technological world. HauteLeMode's Luke Meagher is one of them.

74 Cut and Couture. Jewelry and Watches that are don’t go out of style, they go though generations. 

80 Trending forever. The novelties in the Alhambra collection, by Van Cleef & Arpels, show why timeless brand’s pieces do not lose the trend factor.

82 Golden Aura. Chopard's savoir-faire transcends passing fads and the new Ice Cube line is proof of that.

84 Written in the stars. Fashion is written with the best inks. Like those in Montblanc's Meisterstück pen, who celebrates his centennial.

LIFESTYLE

88 Agenda.

98 Daniel in Wonderland. Knowing the illustrations of Daniel Egnéus is to enter a rabbit hole you don’t want to leave from.

114 The revolution will be split. Michaela Stark is changing the dimensions of Beauty and Fashion with her corsets, and beyond.

118 The art of convincing. Does disruption sell Fashion or ostracize it? The role of campaigns and marketing in brand positioning. By Pureza Fleming.

130 Add to cart. Digital came to change our buying habits. Is it the end of brick and mortar? Not really.

134 Feel the room. Trends applied to lifestyle create environments that serve any personality. By Eduardo Rosewood.

140 À La Mode is with icecream. “In the kitchen, only the best trends become tradition,” says Nuno Miguel Dias.

BEAUTY

148 The ultimate accessory. Spoiler alert: it's us, self-esteem at its highest (and the best cosmetic to fuel it). By Esteban G Villanueva.

162 Eyebrow tales and divine architecture. There’s nothing to raise our brow in distrust for, quite the contrary: we explore the history of eyebrow design and reach a verdict. By Esteban G Villanueva.

166 Cover material. Drawn (from) iconic Vogue covers with today's makeup brushes. Directed by and illustration of Nuno Da Costa. Artistic direction Jason Duzansky.

178 Hey, big spender. Luxury cosmetic survives, despite down times, because it can reinvent itself without undermining its greatest appeal: quality. And more. By Joana Nobre.

182 Beauty per bespoke. A best of products that seem to have been tailored for us.

188 Iconic (new) reds. We tried some of the new red lipsticks on the market.

190 Unfollow. We are constantly looking for our best version. But do we give in to the propaganda of the “best version” of others? By Pureza Fleming.

VOGUE

196 Volume of layers. Overlays appeal to our most creative self in style, this fall/winter. Photo by Branislav Simoncik. Styling of Samuel Drira.

214 Great mesh. The knitwear for the cold season in XXL versions. Photo of Kapturing. Styling by Juan Camilo Rodriguez.

230 The mood is… hood. Meaning: if the hood fits… wear it. Photo by Freddy Persson. Styling by Veton Metaj.

244 Red means go. Red, magenta, scarlet, or whatever you call it, is at the center of the new season. Creative direction and photo by Élio Nogueira. Styling by Loizos Sofokleus.

256 This ain’t Texas. But the cowboy look, country, western, is having a moment. Photo by Alessio Albi. Styling by Chiara Totire.

272 Free, light and fluffy. The fur and faux fur arrive for the new season on a fur-midable mode. Photography by Emmie America. Styling by Roberto Johnson.

282 In color and by heart. The Color Play trend will make the next gray days the most colorful ever. Photo by Antonio Dicorate. Styling by Sergio Alvarez.

296 Naked and raw. Winter hides in layers, but also shows in transparencies, the more see-through fabrics reveal themselves for the cold season. Photo by Betina du Toit. Tess Yopp's Styling.

312 Plaid and simple. Check-mate to whomever doesn’t wear checks this fall/winter. Photo by Juankr. Styling of Caterina Ospina.

328 The Office. The office becomes a runway with this trend known as Corporate Core. Photo by Luca Anzalone. Styling by Sergio Alvarez.

342 Luck be a Lady. Ladylike: polished outfits yearn, even so, some irreverence. Photo by Andrew Yee. Styling by Marco Antonio.

356 The Jungle Book. Animal pattern takes over the urban jungle, this fall/winter. Photo by Domen Van de Velde. Styling by Julia Müller.

374 A role model. Coco Rocha gets past the professional label to also be a face and a voice of change in Fashion.

380 [Still] Swinging Sixties. It’s a trend forever: no matter how much the 60s are out of the runways, they don’t get out of our closet.

384 Groovy, Baby. This nudge to Priscilla Presley and the prints of the sixties is the good vibes only that we need every day. Photo by Branislav Simoncik. Styling by Gloria Alafarga.