English Version | Backstage: The Big Book of Trends

Maria Presley or Priscilla Pombo?

The Spanish influencer channels the essence of the 1960s in an editorial to see on page 384, an image that fits her effortlessly. In some behind-the-scenes of the production, captured by Gonçalo Castelo Soares, the groovy look fits her like a glove on a backstages that pinpoints the good vibes of the place. The final photographs captured by Branislav Simoncik are to see further ahead in this issue; the backstage frames are printed on this page, but also in digital, in Vogue.pt, in the QR Code in print.

Print is a trend

Returning to paper is a trend that is not new but is gaining renewed hype, even if the most skeptical - and unknowing - may resort to the old cliché "paper is dying." It's not: proof is that you have in your hand the biggest Vogue Portugal issue made so far. It can be an info with some partiality, because it is a data driven by the passion of Lighthouse Publishing by print, but the current society has fueled the resurgence of print on various platforms: bookstores record the largest profits of recent times, reports show; there are more and more quality magazines popping up in the market with a permanence force; and even in photography proliferate photo revelation services, with a return to printing, film, to albums. The print may have paused to regroup and reinvent itself, but it never vanished from the radars of the population, which continues to privilege, almost as a therapy, the turning of a page instead of the infinity scroll.

“Is this scale correct?”

Our video director asked when he saw the cover with Christie Lenkevych. Yes, it is, because this editorial photographed by Élio Nogueira, Red means go, on page 244, used the iconic “Portugal of the little ones,” a space in Coimbra with replicas of small-scale monuments, as location. In a production in which our protagonist is a kind of lost Gulliver in a Lilliputian world, she travels the petite buildings and the infinite gardens, as an extremely well-dressed explorer in the trend that is red.

Translated from the original in Vogue Portugal's The Big Book of Trends, published September 2024. Full stories and credits in the print issue.