English Version | Window Shopping

 In shop windows and aisles, they displayed the season's favourites, the latest collections, the next big trend, long before any blogger or social media personality knew how to say ‘hashtag: shopping therapy’. The most curious thing? Even in a world where brands are competing for the consumer's attention and the channels through which to do so have multiplied, this old school method continues to fulfil its role: turning heads, capturing attention, influencing checkout, just by the simple fact that an inanimate model surrenders to its secondary role while displaying a new season of coveted accessories in a shop window.

Translated from the original in Vogues Portugal’s “The Big Book of Trends” Issue, published September 2024. Full stories and credits in the print issue.