English Version | Table of Contents: The [Un]Popular Issue

18 Jul 2023
By Vogue Portugal

Your guide on what to expect, page after page, on The [Un]Popular Issue of Vogue Portugal, published July/ August 2023.

Your guide on what to expect, page after page, on The [Un]Popular Issue of Vogue Portugal, published July/ August 2023.

8 Editor’s Letter12 Masthead14 Backstage288 To Be Continued

 

IN VOGUE

20 Trends. Neons, rips and Barbiecore, is there a more unpopular combination than this?46 I’m a Barbie girl, in a Barbie world. The biggest trend of the year is wearing Barbie pink.28 Shopping. What to buy during sales? Anything weird (like a frog bag), giant accessories and basic pieces. The summer closet is complete.34 There is no such thing as ugly fashion. There are no ugly clothes, there are people who don't know how to wear them.38 Double Trouble. Trash or treasure? It all depends on the eye of the beholder - and the wearer.42 Forever Alone. Better alone (and fun, and in a good mood, and with the season's swimsuits) than poorly accompanied. Creative direction and styling by Gloria Alafarga. Photography by Élio Nogueira.58 Beach Games. What to do on a sunny day? Read Vogue and enjoy these beach games.64 Burger Queen. Queens wear tiaras and never say no to ketchup.

 

LIFESTYLE

74 Agenda.78 Where have I seen this before? The movies that we think inspired the new episodes of Black Mirror. By Gonçalo Castelo Soares.80 Popular, but not quite. There are songs that the more popular they are, the worse.84 Family Ties. Gillian Laub photographs the world as it is.98 More is more and less is a bore. When it comes to decor, more is never enough.102 Gotta please them all. And when the need to please others turns against us?106 Unlikely flavors? Try them! In the kitchen, the only rule is to taste good. By Nuno Miguel Dias.

 

BEAUTY

118 Add(iction). If being popular means doing everything by halves, let marginality arise. Photography by Ana Marti. Styling by Caterina Ospina. Hair by Pol Guarné. Make-up by Alba Córdoba.130 What’s Poppin’? The trends of the moment are bold and live up to the fun spirit of the silly season.134 The Talk of the Town. These products are so popular that getting them can be an almost impossible mission.140 Trends of No Return. We always want to keep up with the trends. But at what cost? By Esteban G Villanueva.144 Ugly Fruit. Because unpopularity, like imperfection, is only negative in theory. Photograph by Carlos Roca. Set design by Hako and Herrera del Valle. Styling by Juliette da Luz. Hair by Paca Navarro. Make-up by Ana Cano.158 To shave or not to shave? That is the question. By Pureza Fleming.162 Walk of Fame. The name of these products is not yet engraved on a star on Hollywood Boulevard, but it is on its way there.168 Hydrate, hydrate, hydrate. Because nothing is less popular than dry hair. These four products scream “hy-dra-tion”.170 Unapologetically Angel. The new Mugler fragrance arrived without asking for permission. And it has brought with it a major ambassador.172 Smelly Season. For a silly season that's pleasing to the sense of smell, inhale more, perspire less. How? We investigated.

 

VOGUE

170 Le Freak, C’est Chic. Let's unleash the weirdness in us, even if it's controversial or unpopular. Creative direction and styling by Patrycja Juraszczyk. Photography by Carlos Teixeira.192 Back to the Future. Let's talk about trends. What happens when we hit the expiration date of the viral? By Carolina Queirós.196 Etiquette & Protocol. If being true to ourselves doesn't please others, then we prefer to be unpopular. Photography by Kaj Jefferies. Styling by Phoebe Lettice Thompson.206 You Can’t Sit With Us. There are some advantages to being invisible. At least as far as popularity is concerned.212 Party like it’s… the unpopular issue. An editorial where the watchword is fun. Photography by Jamie Nelson. Styling by James Rosenthal.230 Cancellation will be canceled. It's time to end cancel culture. By Diego Armés.234 Ciao, Bella! The photo album of a vacation that is anything but conventional. Photography by Carmelo Plumari. Styling by Ramona Tabita.248 Real Ladies Don’t Like Fake. As incredible as it may seem, there are still people who buy counterfeits.252 Sexy Little Thing Called… fashion. An editorial that is as popular for those who appreciate originality as it is unpopular for those who prefer conventional lines. Photography by Matthieu Delbreuve. Styling by Sergio Alvarez.266 The Brunch Club. A sort of The Breakfast Club, revised, expanded and even cooler - at least as far as the clothing is concerned. Creative direction by An Le and Victoria Pavon. Photography by An Le. Styling by Elena Psalti.

Translated from the original on The [Un]Popular Issue, published July 2023.Full stories and credits on the print issue.

Vogue Portugal By Vogue Portugal

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