English Version | Welcome to the future

In the future, all phones will serve to make our lives easier at every level. More than just objects we use to communicate, phones will have a primary function: to organize and facilitate our daily lives. It was with this in mind that Samsung presented the new Galaxy S24 Ultra, Galaxy S24+ and Galaxy S24, a set of devices that offer a world of new mobile experiences through innovative Galaxy AI technology. Aiming to pave the way for a new era that will change the way mobile devices empower users, the new Galaxy S24 series uses Artificial Intelligence (AI) to enhance all user experiences, such as barrier-free communication or defining a new search pattern that will change the way Galaxy users discover the world around them. "This launch represents, for us, a direct link from Samsung to the future, dramatically changing how we communicate with each other. The Galaxy S24 is the starting point for the next decade of mobile innovation, developed on the basis of Galaxy AI, our Artificial Intelligence system. This is only possible through a deep understanding of how people use their phones." The explanation by Nuno Parreira, General Manager of Samsung Portugal, is important for understanding the impact of this "revolution".

In fact, the new Galaxy S24 represents the most intelligent experience ever, driven by premium performance. We've already become accustomed to the impact of Artificial Intelligence (AI) in applications such as games and video editing, but now that effect is felt on another level, as AI is also used to enhance other Galaxy S24 features. Recognizing its many potentialities, AI is the tool that enables new features such as translating calls in real time, through "Real Time Translation" and "Interpreter", while the "Chat Assistant" can improve the user experience, for example by recommending content or helping with urgent tasks. But it's not enough to improve technology if the environmental impact is forgotten. The Galaxy S24 continues to expand the range of recycled materials in Galaxy devices, applying recycled plastics, glass and aluminium to internal and external components. A commitment that meets Samsung's demands for the planet. Because the future also comes from protecting the present.

For more information on the Galaxy S24 series, visit the official Samsung website.

Translated from the original in The Kitsch Issue, published February 2024. Full stories and credits in the print version.