English Version | Over the Rainbow

In The Wizard of Oz (1939), the beloved protagonist Dorothy travels with her dog Toto to find a world of color, leaving behind her neutral home. After 85 years, Rosekey is following a similar path. With its new collection, the Portuguese brand dares to think of jewelry as precious and colorful. There is a certain fear regarding materials such as diamonds or gold - a hesitancy to venture out, opting for the safety of the classics. Rosekey shows us what lies beyond the rainbow.

Blue, green, orange, yellow: the possibilities of combinations are limited only by our imagination. While Rosekey generally takes inspiration from the same rainbow that Dorothy followed, it also moves away from it when necessary. One of the collection's highlights is the use of pink sapphire, a stone that is new to the Portuguese brand's collection, but which, with its symbolism associated with love, fits in perfectly with its ethos.

The diversity of options is represented not only by the colored emeralds, sapphires, and tsavorites but also by their shape. Round cuts coexist with marquise diamonds, and pear-shaped gems are close to heart-shaped ones. The difference in these cuts gives Rosekey's pieces a characteristic sparkle. Each of the precious stones is positioned with the precision of bricks on the yellow brick road, creating a kaleidoscope-like effect. Bracelets, rings, and necklaces are like vehicles for interesting games, where contrasts, cuts, and shapes are combined. Diamonds swim in seas of pink, green, and blue gems.

It's not just the brand's creativity that is apparent, but also the quality of its savoir-faire. Yellow, pink, and white gold is manipulated into the most diverse forms, from delicate earrings to sumptuous necklaces. Rosekey's prodigy is highlighted by a new addition to its classic models - flexible bracelets and rings. In these, preciousness is combined with comfort, with special beads that guarantee the wearer's well-being. In terms of both convenience and quality, the Portuguese brand's jewelry is the ideal partner for any adventure, even walking towards the rainbow.

Translated from the original in The Kitsch Issue, published February 2024. Full stories and credits in the print version.