English Version | Objects of desire

At first glance, they look like small pieces of jewelry or lucky charms that we want to wear as one more accessory. However, the makeup products that are part of the brand-new Herrera Beauty are much more than that: customizable and refillable, they reflect the spirit of the brand founded in 1981 by Carolina Herrera and bring a revolutionary look at the beauty universe.

“Traditionally, make-up is something that you keep out of sight whether on your bathroom shelf or in your vanity pouch. But this is an entirely new and disruptive way of approaching beauty.”The words of Carolina A. Herrera, creative director of beauty at Carolina Herrera, are the best starting point to get to know Herrera Beauty, the new launch of the New York Maison. With an innovative and disruptive perspective, this make-up line, that now arrives in Portugal, aims to blur the boundaries between make-up and jewellery - it's no coincidence that the packaging of its products resembles small jewels. Lipsticks, mascaras, compact powders, each one of the pieces in the collection celebrates the modern woman, with a free and sophisticated spirit, similar to what Carolina Herrera has been doing in the world of fashion for the last three decades. “Carolina Herrera is a house that celebrates life and joy and beauty. When we do a pink, it is a fantastic pink, and of course our red is the most beautiful red in the world.” This statement by Wes Gordon, the brand's creative director since 2018, sums up the spirit behind Herrera Beauty.

Designed to be worn (and flaunted) without moderation, this makeup line is the ideal weapon against the monochrome fatigue of everyday life. True to Carolina Herrera's commitment to sustainability, all products are refillable - a gesture that, in addition to generating less waste, is close to the spirit of jewelry that inspires the collection. But what makes Herrera Beauty so special? Let's start with the eyes, which are said to be the mirror of the soul. With two, innovative, mascara formulas, Herrera Beauty presents Fabulous Eyes and Smudgeproof. The Chico Mono eyeshadows come in 20 different shades and three sensational finishes - and promise to last up to twelve hours. The collection's portfolio also includes 36 lipstick colors, divided among 16 matte shades, 12 satins and eight sheers. No one speaks color like Carolina Herrera, and this range of lipsticks is proof of that. The timeless and bold Carolina Red stands out, which perfectly symbolizes the Herrera universe. Developed with a blend of ultra-fine, non-comedogenic particles, the compact powders are suitable for all skin types, including the most sensitive. With matifying and illuminating properties, they are available in eight shades, from the lightest, Spring Porcelain, to the darkest, Deep Dusk. There are also surprising accessories (lucky charms) that uniquely complement each of these products. Herrera Beauty is, in short, the embodiment of the elegance that typifies the maison, without ever losing the irreverence and carefree sophistication that made it famous. 

Herrera Beauty products are available at El Corte Inglés, in Lisbon.

Translated from the original on Vogue Portugal's The Innocence Issue, published February 2023.Full story and credits on the print issue.