English Version | The golden scent

In a world where a bold atmosphere exudes the rebellious spirit of the contemporary woman, Rabanne is opening the doors to a new season of its narrative written in golden ink. The maison is now embarking on a challenging and unprecedented olfactive journey with the launch of its latest women’s fragrance, Million Gold For Her. The perfume is the first step in a new visionary universe on a mission to inspire the next generation of women to transcend boundaries and break down prejudices.

Provocative, intoxicating and sensual, the scent awakens a sense of feminine empowerment by reflecting the many faces of gold, a symbolism that could also be an allegory for the multiple roles of women in today’s society. This multiplicity of tasks – and facets – seems to be reflected in the complexity of the perfume’s notes: between the essences of roses and white flowers, contrasted by a salty mineral musk accord, this new fragrance unfolds in a disruptive duality signed by renowned perfumers Alienor Massenet, Suzy Le Helley, Nathalie Benareau and Loc Dong. In a harmony of aromas, lavender oil meets the biotechnological molecule Pearadise and hand-pressed Madagascar mandarin oil; at the heart of the fragrance, we find rose oxide, Madagascar ylang-ylang oil and jasmine cœur de saison. For an unforgettable finishing touch, Million Gold For Her blends the scent of mineral moss with vanilla bourbon.

With Rabanne’s historical legacy in mind, the maison’s new venture comes in a multifaceted refillable bottle that breathes new life into the timeless metallic bond XL Link. Inspired by the boat currents of Brittany, the XL Link traces back to one of the most enchanting places for Monsieur Rabanne and Julien Dossena, the house’s creative director, and now has an important place in the bottle of the brand’s new fragrance.

In an ode to confidence and success, Gigi Hadid is Rabanne’s new global ambassador and stars in the launch of Million Gold For Her. Incomparably iconic, the model now joins the Rabanne family to inspire the next generation of women to embrace their power and individuality and usher in a new era of golden sensuality. For a campaign that is as dazzling as it is bold, the lenses of director Manu Cossu and fashion photographer Mert Alas have captured a gold-painted universe that reflects the female zeitgeist. When the music starts and the lights come on, magic happens. To the beat of Beyoncé's Pure/Honey, Gigi Hadid radiates a golden aura in a dress with thousands of Swarovski crystals and embodies the lyrics “it should cost a billion to look this good”.

The new Million Gold For Her fragrance is a turning point in Rabanne’s decades-long history. In this new golden chapter, the maison takes us to a world where music, dance and culture come together in a bold melody of female empowerment. Sensual and sparkling, the new perfume is an odyssey through the gilded femininity of the contemporary woman and evokes gold as a symbol of her own power.

Translated from the original on "The Mystery" issue, published October 2024. Full credits and stories in the print issue.