English Version | Mother Earth

A return to simple lines, minimalism, and a silky touch. To the lingerie that is part of us, as if the genes at our core were shared with underwear, the one that covers the body like a second skin. This is perhaps the best way to describe this Intimissimi capsule starring the brand's ambassador, Jennifer Lopez, which places its ex-libris in silk texture and its motto in this earthy nude tone: The New Silky Intimates is a celebration of the essential, prioritizing fit and sophistication. With an elegance that is felt on the inside and is visible on the outside - the secondary effect of this perfect fit is an immediate increase in self-confidence - this collection of basics includes, in addition to the brand's signature models, a fluid robe and soft pajamas, the lingerie made with Intimissimi's exclusive ultra-light microfiber and handcrafted by the Italian house's lingerie artisans. The result are lightweight pieces with a silky touch, but with greater durability, perfect for daily use, which is how often you'll want to give these proposals validated by J.Lo: "I always look for quality fabrics and a superior comfortable fit. Intimissimi's The New Silky Intimates collection is perfect – it has a classic style and the fabrics are luxurious", says the Global Brand Ambassador. "It's so important to feel comfortable and empowered in pieces that are closest to your skin and this collection does just that. It looks like silk, but it's made from this incredibly durable fabric that molds to the body like a second skin. And as always, It's an absolutely wonderful collection."

From women to women - from the design to the final product and to those who wear it - each model in the collection (whose name alludes to several Italian female personalities) aims to excel in comfort and quality, without undermining the elegance reflected in the mirror. To this end, each design fulfills a purpose, to honor the multiplicity of silhouettes and characteristics: the Sofia balconette bra offers natural support and shaping rings so it can be adjusted to any type of breast; the Greta bra is recognized by its wider straps, hidden underwires and tulle lining that provides greater support and highlights the cleavage; and Adele, a seamless push-up, features lightly padded cups for a natural effect and a sublime finish. The mastery in manufacturing also guarantees a practically imperceptible feeling when you wear it - like a second skin. The campaign follows the challenge of the collection: under the artistic direction of Riccardo Ruini, the creative vision of director Jacob Bixenman and the eye of photographer Norman Jean Roy, the images capture Jennifer Lopez in the lingerie moving sinuously between shimmering silk curtains, in an analogy to the softness and lightness of the range that are palpable, even in the two-dimensionality of a screen or paper. The photographs also want to convey another message: as underwear is an affirmation of self-expression, empowering each woman to embrace her true essence and live with more confidence - an unshakable belief of Intimissimi -, this new launch aims to strip away any prejudice or self-doubt of whoever wears it, allowing it to embrace itself, embrace its beauty and embrace its power.

Translated from the original on Vogue Portugal's Mother Nature issue, published May 2024. Full stories and credits in the print issue.