English Version | Heart in hands

With underwires, without underwires, sports, lace, mousse... white, black, red, nude, flowers... buying the first bra is closely linked to the list of options for a teenager with constant doubts: doubts about the right support, doubts about their own development (“I’m the first to buy a bra”, “I’m the last to buy a bra”, “I don’t have big boobs”, “I have a too big a bosom…”), and doubts about their image which, ultimately, results in a doubtful self-confidence that the right size and cup piece may help mitigate. Fast-forward a few years and adulthood continues to feed these memories with similar ones, despite the fact that knowledge is different and so is maturity. Somehow, we can make the teenager grow physically, but we cannot remove her from our core and the conflict between buying the design we like and the support we need.

Fortunately, there are collections that connect form and function so that these types of internal issues don’t apply to underwear. At least, that's what seems to be at the heart of the proposals of Intimissimi's Perfect Bra line, which comes back to shelves with different options, but with a purpose that seems to be unanimous: dispelling doubts and promoting self-esteem and self-love. For the season ahead, the Italian brand presents a wide range of bra models in its iconic lines, Pizzo 96 and Pretty Flower 1294, thus allowing all women the opportunity to find the ideal bra that highlights their shape and personality, without ever giving up adequate support and maximum comfort. Among the options is Basic Lace 96, which ensures softness and comfort with a delicate fabric that makes it invisible under any type of clothing. Another proposal is Pretty Flower 1294, a classic in lace whose characteristic contrasting two-tone floral embroidery combines an elegance and sophistication that can be felt, even if it is not visible at naked eye. In terms of support, the house does not forget its best-sellers: for that natural and comfortable support, balconette bras, such as the lightly padded Sofia and the soft Daniela, are doubt-proof options and are available in different sizes from 32 to 44. If (super) volume is your thing, the Silvia wire-free push-up bra is the ideal choice. And then there are triangle models, like the Adele, with a perfect design for deep necklines and a lightly padded cup. Among the collection's new features, Intimissimi presents the new Asia, with underwires and padded cups, for maximum support and an extra-size effect.

The idea of a panoply of models is, of course, linked to the variety of women, body types and multiplicity of breasts that fortunately exist out there: we are all different in silhouettes and tastes and Intimissimi wants to reflect it in the wide choice of bras, which also translates into an opportunity for every woman to have a voice when it comes time to express her femininity and confidence. This opportunity to discover your Perfect Bra is, like memories, a journey always under construction. Not only because the mood changes and the silhouette changes and one’s taste changes, but also because bras not only carry with them what is in our chest, but also the memories that are sewn into them, whether because they are our lucky bra or the one that we always wear on a first date or the one we wear on the weekend and the one we save for a special day. And those memories that are kept in our minds every time we put our lingerie back in the drawer are always asking to be renewed, with new models and new moments of self-love.

Originally published in The Memories Issue, from April 2024. Full stories and credits are in the print version.