English Version | Beauty Trends

Eternal sunshine of the beautiful mind
If we could live every day without remembering the last one, what would our relationship with beauty be like? There would probably be those who wore more colored eyeshadows, because those are the ones that arouse the most curiosity. Red lipstick would be omnipresent - after all, if we had to choose the make-up look for our only day, most of us would opt for something striking. That's the message we take away for the coming months: live each moment as if it were the last and, of course, choose beauty products that evoke that spirit.

In the shadows
Dark, smoky eyeshadows, blood-red lips, pale faces, but with shine, because if there's one thing Robert Pattinson has taught us, it's that "this is the skin of a killer, Bella." This was the trend that captured the attention of spectators at the Armani Privé, Imane Ayissi Haute Couture and Area shows. Vampires may be creatures of the night, but this warm season they won't be afraid to face the sun.

Out of line
There's a line between boring eyeliner and a modern version: color. This season, Jil Sander and Mugler have shown how the introduction of a colored dot near the eyes can completely transform a make-up look. And if you're afraid of venturing down unexplored paths in the color palette, you can always take a chance with shape. The Robert Wun Haute Couture spring/summer show is an example of how eyelids don't have to be the limit.

Hairloose
With the arrival of spring, one of the first things you want to let loose is your hair. After months of no-wash days and sleek up-dos, waves are back in the spotlight, in their most relaxed mould ever. At the warm season shows by Chanel, Miu Miu and Stella McCartney, it didn't take much more than a texturizing spray to create the most popular hairstyle of the coming months.

Originally published in The Memories Issue, from April 2024. Full stories and credits are in the print version.