English Version | A summer state of being

13 Apr 2023
By Vogue Portugal

Throughout its 40 years of existence, LOLA CASADEMUNT has dressed authentic, unique and daring women. Now, the brand launches its spring/summer collection, inspired by the warm colors of the African continent, and of course, not forgetting the iconic animal print.

Throughout its 40 years of existence, LOLA CASADEMUNT has dressed authentic, unique and daring women. Now, the brand launches its spring/summer collection, inspired by the warm colors of the African continent, and of course, not forgetting the iconic animal print.

 

The warm season that is approaching comes with a feeling of tranquility, there is a sense of harmony in the air and the landscapes are covered in a thousand colors, merging with the warm glow of the atmosphere. Ultimately, it is the epitome of dolce far niente and maximum placidity. This season, we want to leave all our worries behind and simply enjoy. However, let's be honest, there is only one thing that can make those moments even better: a closet to the occasion. It was precisely with this state of being in mind that LOLA CASADEMUNT launched its latest collection: influenced by the wonderful African oasis, by the irreverent animal print and not forgetting, of course, the Mediterranean style that characterizes its DNA.

The eternal torrid summer tones were the chosen ones to give life to this collection, oscillating between fuchsia, orange and mauve, as well as gold and pastel yellow. The animal print and logomania, elements so characteristic of the brand, are the great protagonists of this season, and contribute to the creation of an exotic mix that allows to achieve an elegant and effortless look, as is the appanage of LOLA CASADEMUNT. All pieces were designed with the aim of creating versatile looks, which complement each other, and, as usual, the brand chose to reinterpret the trends of the moment, adding a personal twist to them.

There are two lines to discover: LOLA CASADEMUNT, featuring a more casual and relaxed look, and LOLA CASADEMUNT BY MAITE, the premium line, which reflects the vision of the current creative director, Maite Casademunt. Lola and Maite's perspectives have elevated the brand year after year, making it a reference in the fashion industry.

Lola's Mediterranean dream has expanded to such an extent that the brand, which started out selling only hair accessories, is now one of the most respected clothing and accessories houses on the Iberian Peninsula. Year after year, it has cemented its legacy, and continues to inspire elegant, feminine, and daring women who don't shun glamour and celebrate the fun side not only of summer, not only of fashion, but of life. 

Originally translated from The Revolution Issue, published April 2023.Full stories and credits on the print issue.

 

Vogue Portugal By Vogue Portugal

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