It could be just another novelty among the dozens that characterize the rentrée. But when it comes to La Prairie, a product launch could never be trivial. There is a new era in skin care, guided by harmony, and it starts now.
It could be just another novelty among the dozens that characterize the rentrée. But when it comes to La Prairie, a product launch could never be trivial. There is a new era in skin care, guided by harmony, and it starts now.
Its name is Skin Caviar Harmony L'Extrait and promises to be the new must-have of all beauty addicts. Let's get straight to the point to avoid rumors and gossip: this one serum is, in fact, revolutionary. Its continuous application does not promise miracles or extreme makeovers, quite the contrary. The goal is simple: to achieve (possible) skin harmony. We state it this way, bluntly, because we were able to experience the effects of Skin Caviar Harmony L'Extrait first hand during a trip (would it be more correct to write “retreat?”) that highlighted both the scientific effectiveness and the holistic side of La Prairie — which recognizes that there will never be perfect products, nor perfect skin, only a desire for harmony that enhances the beauty of all of us. This is not, therefore, just any product. Nor will it be a star product, whose relevance fades after six months on the shelves. The Swiss brand's new bet is more akin to the coveted title of “the product.” Skin Caviar Harmony L'Extrait is the latest step in long years of research via trial-and-error. Some 88% of women who have tested it vouch for its effectiveness: contours and volume seem restored, the appearance of wrinkles is reduced, facial harmony is improved. But how does one achieve this “harmony”, knowing that it is such an ambiguous concept? The secret lies in the vertical elements (skin ligaments) that make up our skin. They are the key to our aging process — over the years they “weaken” and the skin follows in their footsteps. Despite this, almost all skincare products focus mostly on the horizontal elements. It is with this paradigm shift that La Prairie has succeeded in ushering in a new era in skin care, in which the lifting ritual is elevated to a new dimension. In collaboration with a Swiss bioanalytical laboratory, La Prairie scientists developed innovative testing protocols that allowed them to identify and quantify the components of skin ligaments. Thus was born Skin Caviar Harmony L’Extrait.
But this new era extends to all the seemingly less important details surrounding this launch. Inspired by Bauhaus aesthetics, the packaging design of Skin Caviar Harmony L'Extrait is the ultimate expression of the union between form and function. A sublime cobalt blue glass bottle protects the formula contained within, and its reflection creates an impression of harmony and fullness. This is not the first time that the Bauhaus movement influences La Prairie's creations, namely through its philosophy and the disciplines that characterize it — be it the avant-garde, visible in the subtly avant-garde history of the Swiss brand (which was born in the 1930s and started out as a clinic of the same name, an obligatory "pilgrimage" place for celebrities such as Marlene Dietrich, Winston Churchill, or Greta Garbo) or the modernism, evident in the clean lines that characterize its entire visual identity. There is, however, a catch: although it was imminently progressive, the Bauhaus could not avoid the almost total alienation of female figures, who were overshadowed by their peers of the opposite sex. German Gunta Stölzl is, to this day, the name we most associate with the movement, which obliterated geniuses like Anni Albers, Marianne Brandt or Lili Reich. It was precisely to bridge this gap that La Prairie decided to create its own Women Bauhaus Collective: in order to reinterpret this individual, never-ending creative search for harmony, five women from different corners of the world, all of them newly graduated artists, were challenged to create a piece that, in their view, symbolized harmony. Under the guidance of award-winning designer Sabine Marcelis — who followed the process over log months, from the first exchange of ideas to the workshop that finally brought Kristin Chan, Gloria Fan Duan, Lauren Januhowski, Jasmine Deporta, and Taria Golchin together under one roof — the Women Bauhaus Collective by La Prairie was shown for the first time last June at Art Basel in Basel, when the five artworks (which can be seen in a virtual exhibition on the La Prairie website) were finally unveiled. This collaboration is just another step taken by La Prairie towards extending its legacy beyond skin care, offering women artists a platform from which to express their own vision — one that allows them to share their art with an audience that appreciates the artistic side of the constant search for harmony.
Translated from the original on The Gossip Issue of Vogue Portugal.Full credits and stories on the print issue.
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