English Version | A simple story

A simple person, a simple recipe, a simple look... we seem to tend to confuse the word with some negative connotation or a hint of contempt, but simplicity, when done well, is not simple at all, much less simplistic. Knowing how to make intimate pieces that look - and feel - as if they took the place of your own skin requires a lot of complex mastery, even though the end result may convey, to the naked eye, something elementary. Anyone who assumes that underneath an iconic look isn't the most perfect lingerie is mistaken - which is often the one that plays a secondary, but crucial, role in transforming a silhouette into an ex-libris from the Fashion archives, for times to come. To achieve this, a combination of ideal characteristics is needed, ranging from materials to design: an invisible fabric like modal and excellent cuts for visible support in lingerie that remains perfectly concealed beneath an it dress make the perfect formula for a legendary result - one that unites form and function.

That's why collections like Superior Comfort, by Intimissimi, may appear with some apparent humility, due to their simplicity, but they know that they contain the core of luxury, that is, the self-esteem that comes from knowing that the interior allows that the exterior remains iconic without fail and without undermining the comfort effect that is so important in any situation. After all, if you're going to make an iconic moment count, let it be one that lasts and you don't lose any wow factor resulting from unnecessary discomfort. It is in this sense that the Italian house redefines the concept of basic underwear with this new focus on modal that makes everyday comfort an accessible luxury. Designed for women who do not neglect being at ease without neglecting quality, it is characterized by its lightness and freshness and increases its attractiveness factor through the selection of minimalist but essential colors: black, for a timeless elegance, and honey, a natural tone perfect for those seeking absolute invisibility. Standing out as key pieces are bras such as the Daniela, Intimissimi's iconic non-cushioned balconette, which is now debuting in a softer version with a perfect balance between support and comfort; Erica, a new bra with internal cups and adapted to women's dynamic daily lives; the timeless Belissima, now in its most comfortable version ever; the Emma, ​​without rims, in an improved version and with smaller cups for a more minimalist look; and finally the Francesca, with hoops and a pre-formed cup. The collection also includes slips, sweaters and bodysuits with a light fit on the skin and a feeling of freedom without constraint.

Also highlighting its iconic appearance, it is worth remembering the #intimissimicares project, which enables tracking the production of the piece you are purchasing. This is made possible because the brand has always sustained extensive control of its production chain to guarantee quality, origin and sustainability at all levels of its pieces. For example, 94% of the items sold in Intimissimi stores are produced in factories belonging to the brand, in Italy and abroad, which allows production management to be coordinated with other phases of the supply chain, ensuring total dedication to the brand's needs and eliminating middlemen to maintain high quality at an affordable price. This business model involves significant investments and employment opportunities for a large number of people, bringing benefits to the communities in the locations where the factories are based. Above all, it allows us to understand and guarantee an excellent working environment within factories and respect for the human rights of those who work there. The transparent approach is not just content for a press release, it is easily seen in the online store, intimissimi.com, in the “traceability” section: each piece has a technical sheet, with details of its origin, allowing customers to obtain broad information about the factory, the production stages, the brand's commitment to sustainability and the stories of those who take part in the production of the items. In short, in addition to pieces that excel in the most basic functionality without undermining their minimal beauty, the message that each stitching tells is one of sustainability and transparency, a narrative that is the trademark of an exemplary fashion house. It seems like a simple thing. But it's just iconic.

Translated from the original in Vogue Portugal's The Icons Issue, published November 2024. Full story and credits in the print issue.