English Version | The Icons Issue: Beauty Shopping

Is it the formula that defies expectations? The brilliance of its branding? Or perhaps the devotion it garners over time? The truth may never be fully answered, but one thing is clear: like the ancient gods of myth, whose power endured as long as their names were spoken, icons—whether in beauty or beyond—are immortalized through the belief of the masses. They shall remain relevant, powerful, and revered, not just by virtue of their creation but through the reverence of those who choose them, wear them, and pass their legend along. As long as someone believes in them, so too do these products continue to reign, shaping history with every application, whisper, and touch.

Wearable Wonders

Life imitates art, and in this case, art is one that can be carried in one’s purse. Don’t compromise craftsmanship for practicality and care, rather give into decadence and be the proud owner of art that embellishes not just that within what is carried, but the user that possesses them. With these wearable wonders, your purse becomes a treasure chest.

Revolting Revolutionaries

They changed the game. Some created whole new categories within their industry—alongside a myriad of dupes that are trying to replicate what they originally are. Others changed the way we saw their whole type of products. Regardless of their type or their use, there’s a before and after of their existence, and blessed be the time they were born.

Cult Classics

If you know, you know. Whether it is the most unsuspecting cream in your cupboard that all the pros swear by, or a color of blush that seems to work for everyone—these are the legends that are crafted through time and uniqueness. A skin-like texture that brought fabrics into beauty or a scent that has been one of the best sellers of all time. These cult classics are a testament to the power of true quality and are classics that can’t be contested.

Fan Favorites

They’re born from the people, for the people. They are the common-wealth gods, the patrons of those who have found them and have made them into what they are today. From everyday essentials to gems that are hidden in plain sight. They keep trickling down recommended mouth-to-mouth, earning their place in one’s makeup routine one conversion at a time. Their popularity isn’t just a trend; it’s a testament to their ability to resonate with diverse individuals, bridging the gap between ordinary and extraordinary in our daily rituals.

Nouveau Riche

These are the sons and daughters of the original heroes and legends. The ones that came after the ones that first left the mark. They’re the essence of the family, the endurance of the last name, the modern-day legacies. In them you find the perfect blend of the past, the heritage, and the tomorrow, the future. These new icons are not just products; they are the next chapter in the ongoing story of beauty, promising to leave an indelible mark on our lives.

Translated from the original in Vogue Portugal's The Icons Issue, published November 2024. Full story and credits in the print issue.