English Version | A girl's greatest love

In 1953, Marilyn Monroe sang "diamonds are a girl's best friend." The song has a ring of truth to it. Diamonds are our eternal partners, accompanying us on our happiest days and our most tragic nights. But not all diamonds are the same, while some deserve only our friendship, others win us over in a deeper way. Chopard diamonds are part of this special group, those that demand total devotion, transforming a simple coup de foudre into a ravishing romance. The L'Heure du Diamant collection was created as a love letter to the subjects of our passion. Since its introduction in 1969, the collection has represented the complexity of Chopard's savoir-faire. Through it, the Swiss brand achieves a rare symbiosis: pieces that are both works of engineering and opulent jewels. Chopard harmonizes watchmaking as synonymous with jewelry. Now, L'Heure du Diamant is reinvented through the Maison's endless creativity.

The latest version of the L'Heure du Diamant watch is the natural progression of a collection designed as an ode to diamonds. From its fully encrusted oval gold case to the diamond hour markers, Chopard creates a piece based on its passion for precious stones. And because we care for those we love, the diamonds used in the L'Heure du Diamant are not merely displayed on the watch, they are cut and positioned to intensify their beauty. The watch's emblematic oval shape is designed to allow light to pass through the precious stones and produce an idiosyncratic reflection. The dazzling brilliance of the diamonds in the crown of the watch is perfectly complemented by the faint luminosity of the dial, made from mother-of-pearl.

There are two philosophies when it comes to how to accompany the precious case of the L'Heure du Diamant, both of which are covered by Chopard. One of these approaches expands the luxury of the watch to the wearer's wrist, as in the sculpted white gold bracelet. Its velvety texture makes it both light and comfortable. The technique for achieving this effect was developed in the 1960s and is part of Cho- pard's extensive legacy. But decadence finds its purest definition with the L'Heure du Diamant diamond bracelet. On the other hand, to complement the brilliance of the watch case, the Maison offers two leather straps. Available in two colors, black and red, the leather option replaces white gold with rose gold, both ethically produced.

The collection extends to a line of jewelry. As if inspired by the vulnerability of love, Chopard creates pieces that combine the preciousness of diamonds with a delicate design. The oval shape of the watch case is honored in a pendant crowned by the preciousness of one of three options: diamond, emerald, or sapphire. The complexity of the collection's manufacture is only possible through the legacy of the Swiss brand. This is the result of the deep respect that Chopard has, not only for its savoir-faire but also for the artisans who perpetuate it. Through them, a collection is established which, whether in jewelry or watches, echoes the words sung by Marilyn Monroe. Whether you're friends or lovers, Chopard diamonds are the first thing you ask our "Santa Baby" for.

*Originally translated from the Love & Hope Issue, published December 2023. Full credits and stories in the print issue.