English Version | Ugly fruit

It's that vegetables selection that isn't even offered for sale in large supermarkets, those that always look for immaculate products. But this idea of waste in order to assert only perfection is a thing of the past. The once unpopular ugly fruit is now sought after for its more accessible value, its organic nature, its natural growth. Proof that the fragility of imperfections, after all, is not so unpopular. In Japan, broken pottery is mended with golden glue, enhancing its cracks; in stamp editions, those with defects are considered rarer and, therefore, more desirable; even the passing of the years is more and more celebrated, with the acceptance of wrinkles with pride. Like that haircut that is different from the rule, but that makes us unique. Unpopularity, like imperfection, is only negative in theory. In practice, it is much more interesting than perfection. And than popularity. Photography by Carlos Roca. Set designed by Hako and Herrera del Valle. Styling by Juliette da Luz. Hair by Paca Navarro. Makeup by Ana Cano.

Translated from the original in The [Un]Popular Issue, published July 2023.Full stories and credits on the print issue.