English Version | Hype it up

These are the products that don’t stop showing up on our TikTok, Instagram and maybe even Facebook feeds. These are the products that sell out so quickly that we don’t even have the chance to add them to our shopping carts. These are the products that are wrapped up in a cloud of hype, but only those who pass the true test enter here.

“Trending on hair”

There is an issue that connects most hair care products that become viral on social media: seeking glow. Wishing for a shinier hair is common to the majority, so it’s natural that most best selling products look to cover such need.

“Trending on body care”

Three words: hydration, hydration, hydration. It doesn’t matter if it comes from a deliciously smelling jar or a rainbow spiral that awakes the child within us. All we want is a product that turns our body care ritual into something similar to a spa massage.

“Trending on makeup”

Makeup products are the ones that get the most attention from TikTok viewers and it’s not hard to know why. Every single month there is a revolutionary launch that makes the process simpler, quicker and more satisfying.

“Trending on perfumery”

Does the fact that we cannot smell a perfume on the screen stops this category from becoming viral? Clearly not, and mainly because today we are already capable of describing each fragrance in weirdly precise ways. Sometimes it’s not even the smell that makes us fall in love with a perfume: it’s the packaging.

“Trending on skincare”

These are the miracle products, shared millions and millions of times. We have still yet to discover the secret for a flawless skin, but those who keep up with skincare trends on social media are surely one step close to find (it) out.

Translated from the original on The Gossip Issue of Vogue Portugal.Full credits and stories on the print issue.